website Analytics
AudibleThinking will help your
organization define and measure forward progress by
monitoring the “Key Performance Indicators”
(KPI) that reflect whether or not your website is
successfully meeting your set business goals.
Page views per session is a metric
that represents the amount of times your pages are
viewed by visitors to your website. This is a very
important if your website sells advertising space.
This measure is used when pricing real estate on your
pages. The higher this number the higher your rates
can be.
A session represents the amount
of users that have visited your site over a given
time period. This is very important for your websites
bottom line. Watching this metric AudibleThinking
can determine if the right kind of consumer is visiting
your website and make adjustments to improve performance.
Alone these two metrics are
extremely important and useful, but when used together
these metrics make up one of the most important
KPI. To do this we get a ratio of page views per
session as an average. That helps to determine the
performance level of the website. If your website’s
visitors that have made purchases or joined etc.,
visited an average of 5 pages before joining or
purchasing and this metric tells us that your average
visitor is only visiting 2 pages, then your website
is under performing.
Our analytics software
can help us improve the landing pages of your website.
We can see that pages with a high Bounce Rate need
some tweaking. We look at what keywords brought the
visitors to the pages and that will help us to develop
the pages to meet the needs of the visitors. This
will increase the conversion rate and your bottom
line.
AudibleThinking will
use all of the metrics to determine what areas of
the website need improvement and will implement those
changes.
Let AudibleThinking put
together a marketing plan for your website by calling
281-461-7771 or by filling our form to request
a project manager to call you.
