Keyword Research
Keyword Research is one of the
most important steps and should be done at the very
beginning of the development of your search engine
marketing strategy. Selecting the right keywords and
phrases is not intuitive.
AudibleThinking understands
online behavior; we study the “type” of
keywords that visitors use during the four different
stages of the buying cycle. We focus on the difference
between the words used at the end or final stages
of the buying cycle and avoid words used by “information
seekers”
like college students doing research papers. These
visitors are not there to spend money and we don’t
necessarily want to attract them.
We put together a list of the
best keywords and phrases that people must use to
find products or services that you offer. We will
know how often people search for these keywords and
how many competitors have optimized their websites
for those terms. We will help you find all keyword
combinations that have any relation to your business
which you may not have thought of yourself. We will
then break it down showing you how many websites are
competing with you with each major search engine,
directory and Pay-Per-Click service.
We will use this list of words
in the construction of the “search engine friendly”
website. We will place them strategically throughout
the layout giving your business a competitive edge
in the organic search results. These carefully selected
keywords will become our “road map” for
the Pay-Per Click management. This careful study of
keywords insures the best ROI for your search engine
marketing strategy.
Contact
us now by calling 281-461-7771 or fill
out our form to request a project manager to call
you.
